Wednesday, October 28, 2009

Adometry Gets Funding, Launches Service

Kirkland-based Adometry, a new startup focused on providing metrics for online display and rich media ads, said today that it has raised a round of angel funding, and has launched its software-as-a-service product. The firm said its product--Veracity--provides metrics for advertisers, publishers, and others to allow advertisers to be more effective in their ad campaigns. As part of the funding, the firm said it has hired on Jim Ewel, former CEO and Chairman of GoAhead Software, as its CEO. Ewel also has served at Microsoft. Adometry was founded by John Dietz and Robert Perrier. A regulatory filing from last month indicates the funding was worth $400,000.