AdReady Gets Major Win With Yahoo Advertising Launch

Seattle-based AdReady is powering a new, self-serve display ad product being rolled out today by Yahoo. According to Yahoo, it has launched a pilot of a new display ad product targeted at small and medium-sized businesses, called Yahoo! My Display Ads. The new product is run by AdReady, and allows advertisers to target advertising campaigns based on geography, channel, and demographic targeting. Financial impact of the deal with Yahoo was not released.