Expanding its focus on the cloud computing market, Amazon.com has made an investment in a cloud computing software firm based in the Bay Area, ELASTRA Corporation. According to ELASTRA, which is based in San Francisco, Amazon.com participated in a $12M, Series B funding at the company, which was led by Bay Partners. ELASTRA develops software used to configure and deploy software into cloud computing environments, including Amazon's AWS web services infrastructure. Amazon.com SVP of Business Development Jeff Blackburn explained the reasoning behind the Amazon's investment in ELASTRA, saying "ELASTRA has an experienced team with a unique software approach that helps enterprise companies realize the benefits of cloud computing."