Wednesday, October 19, 2011

Bing Launches Effort Targeting Coworkers, Incubators

Microsoft's search engine, Bing is looking to tap into the brainpower at incubators and coworking spaces across the country with a new program, the search engine said this morning. According to Bing, it has launched new effort called Bing Booster, starting in New York, San Francisco, and Boston, to provide experts, connections, and resources to incubators and co-working spaces in those cities. The firm said it will help provide its APIs, resources, and publicity for startups across a number of incubators, including Dogpatch, Techstars, MassChallenge, and CIC in Boston; General Assemb.ly, Entrepreneurs Roundtable Accelerator, and WeWorkLabs in New York; and RocketSpace, StartX, PariSoMa and Kicklabs in San Francisco. Among one of the most visible aspects of the program is a blog highlighting startups involve din the effort.