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    Monday, November 10, 2008

    Blue Nile Expands Financing Offer


    Seattle-based Blue Nile, the online retailer of diamonds and jewelry, is looking to attract economy-wary shoppers by expanding its financing options. The firm said this morning that it is expanding its use of the Bill Me Later payment option, the financing service which allows users to purchase products on credit. According to Blue Nile, customers using its site can now use Bill Me Later to select no interest financing for six months on orders over $500, or 90 days of no interest for orders over $250. Blue Nile also offers financing through Bank of America. The firm said the move comes to "enhance" the shopping experience of its customers. Blue Nile originally said it would use Bill Me Later in September.
    posted on Monday, November 10, 2008


    Related companies:
    Blue Heron Biotechnology

    Related stories:
    > Blue Nile Teams With Bill Me Later
    > Blue Nile CFO Easton to Step Down
    > Blue Nile Names Former Starbuck Exec Stolzman CFO
    > Blue Dot Reports Traffic, Sees 1M Pageviews
    > Blue Dot Rolls Out New Service

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