Monday, November 10, 2008

Blue Nile Expands Financing Offer

Seattle-based Blue Nile, the online retailer of diamonds and jewelry, is looking to attract economy-wary shoppers by expanding its financing options. The firm said this morning that it is expanding its use of the Bill Me Later payment option, the financing service which allows users to purchase products on credit. According to Blue Nile, customers using its site can now use Bill Me Later to select no interest financing for six months on orders over $500, or 90 days of no interest for orders over $250. Blue Nile also offers financing through Bank of America. The firm said the move comes to "enhance" the shopping experience of its customers. Blue Nile originally said it would use Bill Me Later in September.