Tuesday, August 4, 2009

BrandVerity In Win With Ad Network

Seattle-based BrandVerity, a developer of tools used to detect if search engine marketers are using a brand's trademarks, has inked a deal with a major Internet cost-per-action (CPA) provider, Hydra. According to Hydra, it is in a partnership with BrandVerity to use its search marketing tool across its network. Financial details of the deal were not disclosed. BrandVerity's PoachMark tool was recently released out of beta.