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Digimarc, Nielsen In Two Joint Ventures

Beaverton, Oregon-based Digimarc, a developer of technology for watermarking various kinds of content and identification, said today that it has entered into a deal with The Nielsen Company to jointly launch two new companies. According to the firms, the companies will use intellectual property assets from Digimarc, and data from Nielsen, and apply that to enhance television viewing, mobile commerce, and other related areas. Financial details of the two joint ventures were not disclosed. The two have been working together since late 2007; the companies said the new joint ventures replace their existing agreements. Name of the two new joint ventures were not announced; each will own about half of each joint ventures. The Nielsen Company provides measurement of media impact of advertising, including monitoring television market share.


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