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    Monday, July 21, 2008

    AdReady Powers Health Advertising Network


    NaturalPath Media, a health-focused Internet publisher, has launched a self-service display advertising platform powered by Seattle-based Internet advertising software developer AdReady, NaturalPath Media reported Monday. NaturalPath said the service, called AdGuru, will provide green and natural health advertisers with a means of creating and managing their display ad campaigns on NaturalPath's network of 80 health- and lifestyle-oriented Web sites. The platform, NaturalPath noted, is targeted at advertisers with daily budgets of less than $10,000. Based in San Francisco, NaturalPath's 80-site network receives more than 12 million unique visitors each month. Founded in 2006, AdReady is a privately held company backed by Bain Capital Ventures, Khosla Ventures and the Madrona Venture Group.
    posted on Monday, July 21, 2008


    Related companies:
    Adready

    Related stories:
    > AdReady Debuts Advertising Service
    > AdReady Gets NYTimes Win
    > AdReady Adds Hulu's Kilar To Board
    > AdReady Raises $10M in Venture Funding
    > AdReady Hires Former AOL, Microsoft Execs
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