Thursday, July 23, 2015

Starbucks, Lyft Tie On Rewards Points

Seattle-based Starbucks has inked another rewards deal, the company said late Wednesday evening, with ridesharing company Lyft. According to the two, it will allow Lyft drivers to become My Starbucks Rewards loyalty program gold status members, and it will also allow both drivers and riders to earn food and beverages at its stores. The deal follows similar loyalty points deals with The New York Times and Spotify, which have extended Starbucks' program beyond purchases at its stores--making Starbucks' rewards closer to similar rewards points programs from airlines and hotels.