Tuesday, November 25, 2014

Informate Sets Up Shop In Seattle

Mobile measurement and analytics company Informate Mobile Intelligence said Tuesday that it has relocated its headquarters to Seattle, after installing Will Hodgman as its new CEO. Hodgman was the founder of two, Seattle companies, including M:Metrics, which he sold to comScore in 2008, and AdRelevance, which he sold to MediaMetrix in 1999. Informate tracks consumer usage and consumption of content and advertising, as well as monitors in-app activity of consumers, via its products.