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iSpot.tv Raises $21.9M

Bellevue-based iSpot.tv, a provider of service which help advertisers correlate TV campaigns with effectiveness of their ads, has raised $21.9M in a Series B funding round. The funding was led by Insight Venture Partners, and also included Madrona Venture Group. iSpot.tv, which is led by Sean Muller, provides real-time measurement of television ads, by comparing those ads against search activity, Facebook, Twitter, and YouTube social activity. More information »


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