Jive Software, a publisher of social networking applications for businesses, reported Monday that it has added a new board member and completed its search for a senior vice president of worldwide sales. The Portland, Ore.-based firm introduced Bill Lanfri as its newest director. Lanfri, Jive noted, boasts some 25 years of management experience in the enterprise networking and telecommunications industries. He most recently served as an operating partner for global venture capital firm Accel Partners. Jive also reported the hiring of John McCracken to lead its worldwide sales team. McCracken, Jive said, possesses more than two decades of sales and senior management experience and most recently served as senior vice president of sales for Inovis.