Monday, August 12, 2013

Lytics Lands $2.2M

Portland-based Lytics, a developer of personalized, customer targeting software, has raised $2.2M in a seed funding round. The round came from Rembrandt Venture Partners, and also included Voyager Capital. Lytics said it is developing tools which collects, analyzes and consolidates data from web, mobile, email, social, as well as systems such as ExactTarget, Salesforce, Eloqua, SendGrid, Urban Airship and Push.io to more accurately segment and target their customers. The firm is led by James McDermott. More information »