Tuesday, November 3, 2015

Madrona Puts More Funding Into Smart Running Shorts Maker Lumo Bodytech

Seattle-based venture investor Madrona Venture Group has re-upped its investment in smart, running shorts maker Lumo Bodytech. Lumo--whose "wearable" shorts include a sensor to monitor the stride, cadence, form, and other biometric information of runners--said it raised $10M in a Series B funding, which was led by Wuxi Healthcare Ventures, and also included Madrona Venture Group, Innovation Endeavors, AME Cloud Ventures, and Innovalue Capital Ltd. MAS Holdings, and SanDisk founder Eli Harari. Lumo's shorts communicate with a user's smartphone for real-time tracking of biometrics data, to help improve a runner's form. Madrona was one of Lumo's initial investors back in 2012. More information »