Marchex To Split Into Two Businesses

Seattle-based local advertising firm Marchex said yesterday that it plans to split its business in two, creating two, new publicly held companies. Marchex said it plans to split into Marchex, a pure-play mobile advertising company focused on calls, and Archeo, a premium domain and advertising marketplace. Marchex said it expects to split the firm in two within the next nine months. Marchex explained the split by saying that the products it has have become "increasingly divergent" over the past few years.