Wednesday, January 16, 2008

Mercent Scores $6.5M In Series B Funding

Seattle-based Mercent, a publisher of Web-based marketing technologies and services for retail merchants, announced today that it has concluded its second round of venture financing after raising $6.5 million. Mercent said the funding came from first-time investor TVC Capital and existing investors Madrona Venture Group and The Hillman Company. Mercent said it will use the money to ratchet up its sales and marketing activities, to introduce new, value-added services, and to grow advertising distribution through its proprietary shopping network. In a related move, Mercent revealed that Steve Hamerslag, TVC Capital's managing partner, will join Mercent’s board of directors. More information »