Thursday, February 17, 2011

Microsoft Gets Another Tag Taker

Redmond-based Microsoft has scored another win with its Tag technology, its alternative to the 2D QR barcode, saying today with Turkish mobile operator Turkcell that the two will deploy the tags for advertising campaigns. The two said that Turkcell is launching a new mobile marketing service called MobilKod, aimed at mobile subscribers in Turkey. Microsoft has been promoting its Tag technology to marketers, to allow them to link mobile phone users with additional content and information. Tag is a direct competitor to QR codes, an open standard providing much the same functionality.