Wednesday, June 22, 2011

Mixpo Targets Tablets

Seattle-based Mixpo, the video advertising firm run by Anupam Gupta, said today that it has extended its advertising solutions into the tablet market. The firm said it is supporting in-banner, video ad campaigns using both Flash and HTML5 for the tablet market. The company said its technology can now automatically determine a consumer's device, and show the appropriate FLASH or HTMl5 version of an advertisement. Mixpo is venture backed by Madrona, Yaletown, Working Opportunity Fund, SpringBank TechVentures, and others.