CEO Howard Schultz said today that the firm is looking to offer free, one-click Wi-Fi through its U.S. company operated stores. Schultz said, at the WIRED Disruptive by Design business conference, that the firm has recognized its customers' desire for a better, in-store Wi-Fi experience. The service will be provided by AT&T, and will be launched July 1st. The firm previously required that users have an active, Starbucks gift card with certain minimum usage requirements to access its network.
posted on Monday, June 14, 2010
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