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Moz Slashes Staff, Refocuses On Search Tools

Seattle-based Moz said today that it is refocusing on the search area, and has cut 28 percent of the company. According to the company, it will now focus on rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. The company said the shift came after it found that its new products--Moz Content and Followerwonk--added a lot of complexity to the business, but didn’t result in the growth the company expected.


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