Friday, December 18, 2009

Mpire Selected By MediaCom

Seattle-based Mpire, a provider of advertising verification and optimization technology, said this week that the firm's AdXpose service has been selected by strategic advertising planning firm MediaCom. Financial terms of the win were not disclosed. Mpire said that MediaCom has been using the firm's service to improve the performance of its online display buys since August. Mpire is venture backed by Draper Fisher Jurvetson and Ignition Partners.