Seattle-based Placed, the developer of location based analytics services, said today that it has added new support for the mobile web. The startup--which is backed by Madrona Ventures--said the new mobile web measurement will allow mobile website owners to understand how people are interacting with their content, based on location. The firm's services were previously only available to mobile apps. Placed is headed by David Shim. Placed also said today that it has added the Global CMO of Razorfish, Jeff Lanctot, to its advisory board.