Wednesday, March 21, 2012

ReadyPulse Takes On Social Marketing

Bellevue-based ReadyPulse, a developer of loyalty and social marketing tools aimed at brands, said Tuesday that it has launched a platform aimed at connecting social marketers with brand advocates and champions. The startup, founded by Srinivas Penumaka, T Vinod Gupta, Mihir Vaidya, said it is using a behavior analysis and recommendations engine to help marketers by tracking Facebook and Twitter activity, and more. Penumaka has served at Microsoft, Aspect, and Genesys Telecommunications; Gupta at Amazon and Microsoft; and Vaidya at Microsoft and Alcatel-Lucent.