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    Friday, February 22, 2008

    RealNetworks Buys Casual Gaming Firm


    Seattle-based RealNetworks said today that it has purchased Trymedia, the casual gaming business of Macrovision. Financial terms of the deal were not disclosed. According to RealNetworks, it has acquired substantially all of Trymedia's assets in a deal which is expected to close this quarter. Trymedia develops distribution technology for casual games. According to Real, the acquisition is part of a strategy to build reach through syndicated partnerships with other firms; Trymedia has relationships with what Real said are more than 250 partners, including AOL, Yahoo!, Telstra, IGN, and T-Online.
    posted on Friday, February 22, 2008


    Related companies:
    RealNetworks

    Related stories:
    > King.com, RealNetworks Ink Gaming Partnership
    > RealNetworks Looks To Spin Off Casual Games Business
    > RealNetworks Claims Casual Gaming Users Opt For Ads
    > RealNetworks Acquires Atrativa
    > RealNetworks Acquires Game Trust
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