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Redfin Gets More Social With User Photos

Seattle-based Redfin said today that it has added new photos to profiles on the site. The real estate site said that it will ask users to add photos when they create an account, register for an alert, sign up for a tour, ask about a website feature, or invite an agent to visit a house for a listing consultation. The firm said the new profile photos will help lend credibility to reviews. Interestingly enough, the feature comes just a few weeks after the firm dropped 50 affiliated partner agents, eight of them for faking reviews on the site.


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