Mpire In Resale Deal With ADTECH

Seattle-based Mpire, which provides online ad verification and optimization services, announced today that it is in a technology reseller agreement with ADTECH, a provider of technology and AOL Advertising's ad serving platform. Mpire said that ADTECH will offer up its AdXpose solution to its customers and prospects. ADTECH AG is a wholly owned subsidiary of AOL Inc. Mpire is venture backed by Draper Fisher Jurvetson and Ignition Partners. The firm's software is used by advertisers to ensure their ad impressions are reaching the right audiences.