Mpire Launches Mobile Ad Verification Product

Seattle-based Mpire, the provider of Internet advertising verification and optimization services, said Thursday that it has expanded its AdXpose Analytics product to the mobile market. The firm said its tool now audits and reports against mobile ad campaign compliance. Mpire's tools are used by Internet marketers to verify that the ads they are buying are being properly targeted and served to potential customers. The firm said the tool supports viewing information on placement, impressions, time in-view, geography, category, demographic, and brand safety metrics, as well as device type, operating system, and browser.