Thursday, March 17, 2011
Mpire Trumpets Interclick Ad Safety, Performance
Seattle-based Mpire, which operates the AdXpose online display verification and optimization service, said today that it has run a brand safety and performance analysis, finding that ad firm interclick was among the top quality solutions. Interclick is a client of the firm. Mpire said that Interclick has implemented its brand safety and verification features. Mpire offers up its technology to publishers and advertisers, to improve the quality of their online ads, particularly within ad networks and exchanges.