Wednesday, January 25, 2006

Google Taps Zaaz For Fee-based Analytics

Search engine giant Google has tapped Seattle-based Zaaz as a provider of high-end data analysis and marketing optimization. Zaaz said said that Google has tapped the firm to provide fee-based, value added professional services to Google Analytics customers. Google's Analytics program provides free, web analytics capability to web sites. Web analytics provider measure web sites and web traffic to help e-commerce and others to better design their web sites. Zaaz provides accuracy audits, metrics tracking, competitive analysis, size optimization, and other services to companies. Zaaz also has partnerships with WebTrends and Omniture.