Wednesday, August 30, 2006

Starbucks Brews Podcasting Plan

Seattle-based Starbucks is brewing up a plan to provide downloadable podcasts, as part of a marketing push. The coffee retailer is rolling out a new "Coffee Conversations" program where the company will provide downloadbable audio on its web site. Starbucks said that the podcasts will cover coffee topics, including home-brewing, specialty coffee, and pairing coffee with foods. The new podcasts come as part of it's 35th anniversary, and are not out of character for the firm, which has paved such retail innovations as offering high-speed wireless Internet, and selling CDs at its locations.