Thursday, August 2, 2007

WebTrends Unveils Updated Web Analytics Tool

Portland, Oregon-based WebTrends Inc., a provider of web analytics software, revealed earlier this week that it has released an updated and integrated business suite. According to WebTrends, the new suite, WebTrends Marketing Lab 2, combines WebTrends Analytics, WebTrends Dynamic Search, WebTrends Score and WebTrends Visitor Intelligence. The firm said the package enables businesses to optimize site performance, build customer loyalty and improve their marketing efforts. WebTrends is a provider of web analytics software, used by companies for measuring and improving their Web sites and online marketing.