Friday, February 29, 2008

PivotLink Application Powers Merchandising Tool

Seattle-based PivotLink Corp., a publisher of business intelligence software, announced Thursday that its on-demand reporting application, Retail Analytics, is a featured component of a real-time merchandising suite developed by Tomax and recently chosen by Airport Wireless. The financial impact of the deal was not disclosed. PivotLink said Airport Wireless, a retailer of cellular phones and accessories in major U.S. airports, will use Tomax's Retail.net to gain instant access to critical retail metrics. PivotLink's Retail Analytics is integrated into the Retail.net software-as-a-service platform. Tomax is headquartered in Salt Lake City. Airport Wireless is based in Wellington, Fla.