Wednesday, December 3, 2008

Massive, Blizzard in Multi-Year Ad Deal

Video game advertising network Massive Inc., a Microsoft Corp. subsidiary, revealed Wednesday that it has been designated the exclusive advertising service provider for Blizzard Entertainment's Web properties and services. The financial impact of the customer win was not disclosed. Blizzard is a video and computer game developer and publisher of perhaps the most popular computer game in history—the massively multiplayer online role-playing game "World of Warcraft." Massive also said that it will manage Blizzard's Web-based advertising in cooperation with Internet advertising firm Intergi Inc.