Wednesday, May 13, 2009

Amazon Boosts Emerging Authors

Seattle-based Amazon.com said today that the firm has rolled out a new program that it says will help promote novels by emerging authors. According to Amazon, its new program, AmazonEncore, will identify books which have great reviews and have the potential for greater sales, and will provide re-introduction of those books through marketing and additional distribution. Amazon said the program will identify "exceptional, overlooked books and authors" who it will promote through Amazon BOoks, Kindle, Audible.com, and also national and independent bookstores. The first author to be promoted through the new program is Cayla Kluver, a 16-year old author of the book "Legacy," which Amazon said will be revised and re-issued across Amazon's sites and in bookstores.