Monday, July 13, 2009

Rentrak Signs HSN

Portland-based Rentrak, a provider of media measurement services, reported today that it has signed on the Home Shopping Network (HSN) as a client. Rentrak said that HSN will use its products to evaluate its programming and on-air talent appeal and purchase trends. Financial impact of the deal was not disclosed. Rentrak's products are used to collect and analyze click stream data from set-top boxes.