Thursday, July 22, 2010

Bing: Buy Music, Lyric Keywords

Microsoft's search engine, Bing.com is encouraging its advertisers to buy keywords around music and lyric related themes, after an upgrade to include better searches for media, TV, and music content last month. In an email to advertisers, Bing said that music and entertainment searches account for over 10 percent of searches online, and that it is now featuring advertisement on the Bing Lyrics page. Bing added lyric searches June 22nd in a major entertainment expansion for the search engine. The search engine said it is seeing lots of searches that include artists and song titles in the search phrases.