Wednesday, June 29, 2011

REI Taps Demand Media For Online Site

Seattle-based outdoor retailer REI and online content publisher Demand Media said today that the two are in a three year partnership. The two said that Demand Media--the parent firm of Bellevue based eNom--will power a new outdoor activity resource for REI, the REI Guidepost. The companies said the REI Guidepost will provide information about activities and recreation destination for REI's customers. Financial details of the deal were not disclosed. REI will also power the online store for Demand Media's outdoor site, Trails.com, in an exclusive deal.