Thursday, September 29, 2011

Madrona, Amazon Boost Ad Technology Firm

Seattle-based Madrona Venture Group and Amazon.com have both re-upped their investment in a New York-based ad technology firm, Yieldex, Yieldex said this morning. Yieldex said it has raised $10M in a third round of funding, led by Triangle Peak Partners and Hearst Interactive Media, but which also included both Madrona and Amazon.com, prior investors in the firm. Other investors int he round were Sequel Venture Partners and FFP Holdings. Yieldex provides inventory and revenue management software for digital publishers. More information »