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WhitePages Launches New Product

Seattle-based WhitePages is announcing this morning that it has launched a brand new product, aimed at validating the identity of customers. The company said its new product, WhitePages PRO Identity Score, helps business users by validating a customer identity, in an aim to stop fraudulent activities. WhitePages said the new product taps into what it claims is the "largest and most accurate database" of customer contact information. WhitePages said customers such as Vizio, Sephora, Oakley and Ann Inc. are already using the product. Pricing on the new product was not announced.


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