thePlatform Partners For Video Analytics

Seattle-based white label, video publishing software provider The Platform said Tuesday that it has partnered with b>Conviva, a developer of analytics software, to offer up that firm's video analytics capabilities to its customers. Financial details of the partnership were not disclosed. The two said that Conviva's Viewer Insights system will be offered as an integrated component of thePlatform's mpx video publishing system. The two said they will also work on joint sales opportunities.