Seattle-based Visible Technologies, a publisher of marketing research software, revealed Monday that it has established a strategic partnership with Concepts & Strategies Inc., a communications and public relations firm. Financial details of the partnership were not released. According to Visible Technologies, its social media measurement, management and engagement applications will complement C&S's communications efforts. A female- and minority-owned small business, C&S caters to several key national security and defense agencies, including the U.S. Strategic Command, the Defense Department and the Joint Chiefs of Staff. Visible Technologies added that C&S will use Visible Technologies' customer feedback and brand-monitoring tools to develop targeted messages and implement communications campaigns.