Seattle-based Visible Technologies announced today that the firm is expanding into online reputation management services for individuals and corporations, with the launch of a new service it is calling TruReputation. The firm said that the service will include a service to show a score of how an individual or company is viewed across the web, and will also help businesses learn of "potential crisis issues" and issues with their brand across the internet. The firm said, among other services, that individuals will be able to use the service to "establish and own" their name in search results using TruReputation.