Visible Technologies Inc., a publisher of hosted consumer feedback monitoring and engagement software, revealed Wednesday that it has forged a strategic alliance with an online marketing firm. According to Visible, the Seattle-based Spring Creek Group will market Visible's TruCast platform to its customers. Visible said the arrangement will enable Spring Creek's clients to more accurately measure their online brand awareness and the effectiveness of their social media marketing programs. Blake Cahill, Visible's senior vice president of marketing, said the partnership is the culmination of 18 months of working alongside Spring Creek. Visible Technologies is also headquartered in Seattle.