Thursday, July 17, 2008

WebTrends Adds Video Tracking

Portland-based WebTrends announced Thursday that the firm has added new ability to track web site videos. According to WebTrends, the new capability within its WebTrends Analytics tools provides real-time tracking of online video use. The new product supports what the firm says are all major video formats, including Flash, FLEX, and Silverlight, as well as use of Windows Media, Apple Quitime, and Real Media files. WebTrends said the new capability is targeted at helping companies track audience engagement and statistics for their online videos.