Thursday, March 19, 2015

Yieldex Investment Pays Off For Madrona, Amazon

Two, Seattle-area companies--venture investor Madrona Venture Group, and Amazon.com--have seen one of their investments pay off, after New York-based advertising technology startup Yieldex was acquired by Appnexus yesterday. Appnexus paid $100M in cash and stock for Yieldex, which had been backed by Sequel Venture Partners, Madrona Venture Group, FFP Holdings, Hearst, and Amazon.com. The company had announced around $22M in funding in total.