Wednesday, August 3, 2011

AdXpose Acquired By comScore

Seattle-based AdXpose, the provider of online advertising verification and optimization headed by Kirby Winfield, has been acquired by comScore, comScore said Wednesday afternoon. comScore said it paid $22M in stock for AdXpose. comScore is best known for its rankings and measurement of Internet traffic and e-commerce. The two did not say how the acquisition will impact AdXpose's Seattle employees, however, the comScore said it will use the buy to bolster its digital advertising analytics capabilities.