Thursday, October 26, 2017

Amperity Adds $28M In Series B

Seattle-based Amperity, a developer of software which helps global consumer brands personalize the experience of their customers, has raised $28M in a Series B funding round. The funding was led by Tiger Global Management, and also included Madrona Venture Group. Amperity said the new funding will go towards product development efforts, go-to-market, and support for its existing customers. Amperity said it is applying machine learning in developing its tools, which use disparate data sources from brands to create profiles of their customers for use by marketers and analytics. More information »