FLEXE Takes On Amazon Prime With New Service

Seattle-based FLEXE, which operates a marketplace for warehouse and fulfillment services, has launched a new next-day service it says is specifically aimed at beating Amazon Prime. FLEXE said its new service, FLEXE Next-Day Delivery, will allow e-commerce brands to reach 98 percent of the US population via next-day ground shipping. Pricing on the service was not announced. FLEX is led by co-founder and CEO Karl Siebrecht, who is Chairman of EnergySavvy, and was President and CEO of AdReady. Siebrecht is a former GM at Microsoft. FLEXE is backed by Fritz Lanman, Hank Vigil, Second Avenue Partners and SV Angel.