Thursday, August 26, 2010

GMI Partners For Mobile Market Research

Bellevue-based Global Market Insite (GMI), which provides technology for market research, said last night that it has partnered with TXT4CRM, a firm providing mobile software for marketing and research. According to GMI, the deal will allow it to offer mobile market research solutions. As part of the deal, GMI said it has rolled out a new GMI Mobile beta offering, which will provide SMS-based tracking, customer satisfaction, polling, and purchase intent studies for its clients. The firm said the mobile offering is intended to augment tradtional market reserach. GMI explained that by adding mobile support, it can access the over 270 million mobile subscribers in the US. No details of the business relationships between GMI and TXT4CRM were announced. GMI is venture backed by FT Capital, Technology Crossover Ventures, and Voyager Capital.