Wednesday, September 7, 2011

GMI Acquired by WPP

Bellevue-based Global Market Insite (GMI), a provider of market research and sampling serviecs, has been acuqired by a unit of advertising firm WPP, according to WPP subsidiaries Kantar and Lightspeed Research. According to Lightspeed Research, it has acquired GMI, and will combine the two businesses. Financial details of the buy were not announced. Lightspeed said GMI has 230 people across its various offices. GMI was venture backed by FT Capital, Technology Crossover Ventures, and Voyager Capital. WPP is a multinational conglomerate which owns a significant portion of the marketing, public relations, and advertising industry.